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İnternet Sitelerinde Haber Yayınlatmak İçin Yapılması Gerekenler | Müzikonair
Şarkısını geniş bir kitleye ulaştırmak isteyen kişiler, farklı yollar deneyebilmektedir. Bunlardan biri de internet sitelerinde haber yayınlatmak şeklindedir. Peki web sitesinde haber yayınlamak için gerekli kriterler nelerdir, internet sitelerinde haber yayınlatmak nasıl mümkün olur? İşte yanıtı…
İnternet Sitelerinde Haber Yayınlatmak İçin Ne Yapılmalı? Öncelikle bir PR danışmanınızın olması gerekmektedir. Sanatçının şarkısı ile ilgili bir basın bülteni hazırlatması gerekmektedir. Basın bültenlerini sanatçıların PR danışmanları hazırlamaktadır. Bu bültende sanatçıyı ve çalışmasını öne çıkaracak bilgiler yer almalıdır. Bülten, sanatçının şarkısı ile ilgiliyse şarkının single kapak fotoğrafı, çözünürlüğü yüksek klip fotoğrafları vb de hazırlanmalıdır. Şarkı ile ilgili bültenlerde şarkının dijital platformlardaki linkleri de bültende yer almalıdır. Ayrıca bültende haberde kullanılabilecek alternatif başlıklar da yer alabilir. Kimi PR danışmanları bunu tercih ederken kimileri etmemektedir. PR danışmanı, bülteni ilgili haber kurumlarına iletmelidir. Kitlesi geniş, iletişimi kuvvetli bir PR danışmanı ile internet sitelerinde haber yayınlatmak sizin için işten bile olmayacaktır. Kimi zaman ise sanatçılar kendi tanıdıkları, samimiyet kurdukları gazetecilerle iletişime geçebilirler. Bu şekilde de internet sitelerinde haber yayınlatmak mümkündür. Ancak her sanatçının böyle bir şansı olmayabilir bu yüzden sektörde rüştünü ispatlamış bir PR danışmanı veya PR ajansı ile çalışmanız size büyük bir artı katacaktır. Bu noktada Müzikonair PR ekibinin müzik sektöründeki öneminden söz edebiliriz. Norm Ender, İrem Derici, Enes Batur, Simge Sağın, Ece Ronay gibi birçok sanatçı ve fenomen ile çalışan Müzikonair PR güvencesi ile siz de internet sitelerinde haber yayınlatmak için önünüzdeki engelleri kaldırabilirsiniz. Böylece şarkınızı ve adınızı daha geniş kitlelere duyurabilir, tanınırlığınızı artırabilir, gündemde kalmayı başarabilirsiniz.
➡️ Destek, danışmanlık ve bilgi almak için muzikonair@gmail.com ve WhatsApp üzerinden 0552 685 38 82 numarası ile iletişime geçebilirsiniz.
Web Sitesinde Haber Yayınlamak İçin Kriterler Nelerdir? Web sitesinde haber yayınlamak için gerekli kriterlerden ilki, haberin dikkat çekici olmasıdır.Çünkü dikkat çeken ve çok sayıda okuyucuyu ilgilendiren bir haber, internet sitesi tıklanma sayısı arttırma için önemli bir kriterdir. Haberin kısa, net olması internet haberciliğinde önem taşımaktadır. İnternet haberlerinde çok önemli olmadıkça haber metni uzun tutulmamalıdır. Haber eğer uzun olacaksa mutlaka alt başlık eklenmelidir. Alt başlıklar, kimi zaman sadece baş harfleri büyük; kimi zaman bütün harfleri büyük yazılır. Her sitenin formatı farklı olduğu için bu kısmın üzerinde titizlenmenize gerek yoktur. Ayrıca haber mutlaka ilgi çekici ve konuyla alakalı görsellerle zenginleştirilmelidir. Haberin dikkat çekici görünmesindeki en önemli kriter, başlıktır. İlginç bir başlık ile okurların ilgisi kolayca çekilebilmektedir. Fakat sırf okurların ilgisini çekmek için içi boş başlıklar atılmamalıdır. Çünkü okurlar bir süre sonra içeriği gereksiz bulup sitenizi ziyaret etmeyebilirler. Yukarıda saydığımız web sitesinde haber yayınlamak için gerekli kriterleri baz alarak siz de ilgi çekici bir basın bülteni hazırlayabilir; böylece çeşitli internet sitelerinde haberinizi kolayca yayınlatabilirsiniz.
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