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TikTok Müzik Endüstrisine Ne Zaman Düzgün Ödeme Yapacak? | Müzikonair
Music Business Worldwide kaynakları, TikTok’un hak sahipleriyle olan anlaşmalarının şu anda ‘gelir paylaşımı’ anlaşmaları yerine ‘satın alma’ olduğunu öne sürüyor. Yani, platform, her biri için bir gelir payı ödemek yerine belirli bir süre için müziği lisanslamak için toplu bir ödeme yapıyor.
TikTok sadece bir müzik platformu değil ancak müziği de aktif bir şekilde kullanıyor. TikTok’un 2022’de 12 milyar dolara üç katına çıkması beklenen geliriyle müzik şirketleri arasında TikTok’un yakında “müzik hak sahiplerine uygun şekilde ödeme yaptığı” şeklinde bir anlaşmaya zorlamak için “çok büyük ve çok güçlü” olabileceğine dair endişeler artıyor.
MBW (Music Business Worldwide) kurucusu Tim Ingham, “Müzik endüstrisi, müziğin teknoloji ve medya devleriyle ilişkisi söz konusu olduğunda, tekrar tekrar oynadığını gördüğümüz bir filmde başrol oynamak üzere olduğundan giderek daha fazla endişe duyuyor. Bu film bir teknoloji veya medya devi hakkında – tahmin ettiniz! – ‘işini sanatçıların sırtından inşa etmek’, bu sanatçılara hak ettiklerini ödemeden…” dedi.
PEKİ TİKTOK MÜZİK ENDÜSTRİSİNE NE KADAR ÖDÜYOR? Bu aslında tam olarak bilinmiyor ancak Goldman Sachs’ın bir tahmini var. Geçen hafta yayınlanan en son Music In The Air Raporunda Goldman , ‘gelişmekte olan platformların’ 2021’de kayıtlı müzik işine tüm reklam destekli akış gelirlerinin %30’una katkıda bulunduğunu ve bunun %13’üne Tiktok’un katkıda bulunduğunu öne sürdü.
Şirketin küresel başkanı Ole Oberman konu ile ilgili açıklama yaptı. Oberman, “En başından beri hak sahiplerine ödeme yapmak istedik ve bunu yapmak için bir ekip kurduk. Yaptığımız anlaşmalardan ve birkaç kısa yıl içinde sektöre yeni ve büyüyen bir gelir akışı sunmanın yanı sıra her türden sanatçı için güçlü bir pazarlama ve tanıtım platformu haline gelmemizden gurur duyuyoruz. Hem yeni hem de eski sanatçıların TikTok kullanarak buldukları başarılardan çok memnunuz; hayranlarla bağlantı kurmak ve kariyerlerine başlamak. Bu başarı ve platformumuzun gücü, plak şirketi ve yayın sözleşmelerine, kariyerlerin başlamasına, önemli akış artışına ve TikTok’un dünya çapındaki listelerde olumlu bir etkiye sahip olmasına dönüştü. TikTok benzersiz bir hizmettir ve kısa biçimli videonun benimsenmesine öncülük etmiştir. Biz bir akış platformu değiliz ve bir abonelik modeli sunmuyoruz. Lisanslarımızı sürekli olarak müzakere ediyoruz ve TikTok’ta müzikle etkileşim geliştikçe iş modelimiz de gelişecek. Daha fazla hizmet geliştirmeye ve sunmaya devam ettikçe, bunun TikTok’u kullanmayı seçenlere de fayda sağlamak için daha fazla fırsat sağlayacağını biliyoruz – şu anda araştırdığımız ve ortaklarla tartıştığımız bir dizi özellik var. Müzik yaratıcılarının ve yapımcılarının hem platformumuzda hem de platform dışında başarıya ulaşmasını sağlayarak büyüyen bir müzik endüstrisine katkıda bulunmak ve üzerimize düşeni yapmak istiyoruz.” dedi.
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